I help technology brands break into the US market — from early-stage GTM to enterprise sales and marketing execution. Bilingual. Battle-tested. Fortune-published.
Petalio is Petal + io — every piece of work is meant to glow like a petal. Human, warm, and precise. Not a deck full of frameworks. Not a report no one reads. Work that actually earns trust and closes deals.
It started with words. As a copywriter and then account lead at a Microsoft partner agency in Taipei, I learned that the best campaigns aren't built from briefs — they're built from a deep understanding of what the buyer actually needs to hear. That instinct grew into 10+ years spanning both sides of revenue: sales and marketing, brand and agency, Asia and North America.
Most GTM people are either sales or marketing. I've done both — and I know exactly where the gap between them costs companies money.
You have the product.
You need the market to understand why it matters.
I help tech, AI, and robotics startups build the GTM foundation that turns early traction into scalable revenue — from how you position the product, to how you price it, to the story that makes buyers say yes.
You've built something real.
Now let's make the US market see it.
你們有產品、有技術、有市場驗證。但美國市場有自己的語言、自己的節奏、自己的信任門檻。我在矽谷，懂兩邊。作為你在美國的第一個落地夥伴——從品牌認知到實際開單。
Produced a full branded content campaign for Fortune Brand Studio in partnership with Dreame Technology — combining original video production with long-form editorial to tell the story of the next era of consumer technology.
Owned global GTM execution and search-led demand strategy for ASUS AI PC and Commercial PC portfolios. Achieved first-page keyword rankings within 6 months and drove sustained inbound demand growth in North America.
Led global repositioning and GTM messaging for Lenovo ThinkVision monitors. Executed integrated digital campaigns across content, launch narratives, and media strategy — delivering 25–35% CTR uplift across awareness and consideration stages.
Defined end-to-end GTM strategy for Power Apps and Power Automate across APAC. Drove 104% YoY revenue growth, delivered 15+ product webinars, and led a 3,000+ attendee Business Apps Forum. Earlier, drove 40% YoY product sales growth for Microsoft 365 and doubled event registration rates for Trend Micro CloudSec within the same budget.
Built end-to-end ABM and lifecycle campaigns for B2B life science audiences. Drove 10% increase in email CTR and 30% lift in online sales within 6 months, exceeding full-year KPIs ahead of schedule.