Sales + Marketing · B2B Tech
Liz Li
Storyteller. Strategist. Revenue driver.

I help technology brands break into the US market — from early-stage GTM to enterprise sales and marketing execution. Your story, built for revenue.

Book a free consultation
B2B storytelling
that drives revenue.

Petalio is Petal + io — every piece of work is meant to glow like a petal. Soft, precise, and luminous. The kind of work that feels right for what you're selling.

Started as a B2B copywriter. Grew into Microsoft's GTM lead for SaaS products. Landed in Silicon Valley running global marketing and sales for the world's biggest consumer tech brands.

Rare combination
Sales + Marketing · GTM Lead
Markets
US · Asia · Global
Languages
English · Mandarin
Services
01
For founders · Pre-A to Series E
Startup GTM

You have the product.
You need the market to understand why it matters.

I help tech, AI, and robotics startups build the GTM foundation that turns early traction into scalable revenue — from how you position the product, to how you price it, to the story that makes buyers say yes.

GTM Strategy Product Positioning Value Proposition Pricing Sales Narrative
30-min free consult then customized proposal
02
For Asian tech companies going global
Asian Tech, Going Global
亞洲技術品牌,走向世界

You've built something real.
Now let's make the US market see it.

好產品進不了市場,往往不是產品的問題。紮根矽谷,我懂你的產品技術,也懂這裡的買家在想什麼。中文溝通,零距離協作。美國市場要的不是翻譯,是重新定位、突出亮點、精準出擊。讓我們一起把你的產品帶進全球視野。

BD & Sales Content Marketing Media & Events Product Marketing Demand Gen
30-min free consult then customized proposal
Selected Work
Fortune Magazine
2025 – 2026
Contributing Writer · Video & Editorial

Produced a full branded content campaign for Fortune Brand Studio, combining original video production with long-form editorial to tell the story of the next era of consumer technology.

ASUS
2023 – 2025
AI PC Global GTM · North America Demand Generation

Owned global GTM execution and search-led demand strategy for ASUS AI PC and Commercial PC portfolios. Achieved first-page keyword rankings within 6 months and drove sustained inbound demand growth in North America.

Lenovo
2023 – 2025
ThinkVision · Global Repositioning

Led global repositioning and GTM messaging for Lenovo ThinkVision monitors. Executed integrated digital campaigns across content, launch narratives, and media strategy, delivering 25–35% CTR uplift across awareness and consideration stages.

Merck
2020 – 2021
B2B Life Science · ABM & Lifecycle Campaigns

Built end-to-end ABM and lifecycle campaigns for B2B life science audiences. Drove 10% increase in email CTR and 30% lift in online sales within 6 months, exceeding full-year KPIs ahead of schedule.

Contact
Let's work together.
Start with a 30-minute free consultation.
No commitment · Customized proposal to follow
Liz Li · Founder, Petalio
liz@petalio.com